01
Revolutionary product, no sales system
The thing works. Nothing exists to put it in front of buyers repeatably.
Our story
Built from the trenches.
Growth Frontier was started in 2022 by a sales practitioner who had already worked every seat in the process - and kept seeing the same thing break, company after company.
You have a brilliant product. Sales is what is holding it back.
The team is motivated, smart and funded. The product is genuinely good. And it still does not "basically sell itself" - because nobody has built the machine that sells it.
02
Motivated team, wrong structure
Good people in roles that were never designed for how the company actually sells.
03
Great ideas, invisible to the market
The buyers who would say yes have not heard of it, and no process is reaching them.
We spent years watching good ideas stall at exactly this point. Not because the market rejected them, and not because the founders were not capable - because selling was treated as something that would happen naturally once the product was ready.
Growth Frontier exists to solve that one problem, specifically: the sales function itself. Not fundraising, and not marketing as a service - though when the analysis shows marketing is feeding sales badly, changing it is part of the build.
From the help desk to building sales engines.
Every method here was built in a room, not a book. From the help desk to founder, each stage added a piece of the system we install today.
Ivan Babovic started at the help desk, which is where he learned the thing most sales training never teaches: how to help someone and hit a number at the same time. From large corporations to bootstrapped startups across several industries, he accumulated the practical knowledge to build a high-performing sales organization from nothing - including all the ways that goes wrong.
Selling a service aimed directly at founders made the pattern impossible to miss. The same critical steps taken for granted. The same money spent in the wrong order. That is where the idea for Growth Frontier took shape.
Stage 01
The help desk
Where helping a person and serving the organization's goal turned out to be the same skill. Every engagement since has run on it.
Stage 02
Sales orgs inside large corporations
Structure, territories, comp plans and forecast discipline at a scale where sloppiness is immediately visible in the numbers.
Stage 03
Bootstrapped startups, many industries
No budget, no headcount, no room for a wrong hire. This is where the analysis-first method came from - and the reason a build runs six months rather than six weeks.
2022
Growth Frontier
Founded to install the thing those startups kept needing and could not buy anywhere: a working sales function, not advice about one.
Positions we will not trade away.
These are not values on a wall. Each one costs us something, which is how you can tell we mean it.
What we hold to
- We are accountable for a working sales function, not for the advice
- We analyse for a month before we scope, and never quote before that
- We work on-site, in your office, with your team
- We hold to six months minimum, because a mindset does not change faster
- We reinvest up to 20% of our fees back into your business
- We leave when your team can run it without us, and stay reachable after
What that costs us
- We cannot take every project that comes in
- A month of work before a project is ever signed
- Travel, not a scalable weekly call from another city
- A smaller margin than a pure advisory model earns
- Every client who wanted it done in six weeks
A sales system that only works while we are in the room is not a system.
“These business ideas were brilliant and deserved to be told through a successful sales organization.”
Your success is our success.
Send two or three sentences. Ivan replies within one business day, and the first call takes 30 minutes with no deck. If there is a fit, we put the analysis scope and price in writing before any build begins.
The first call is with Ivan Babovic, who founded the firm - not a sales development rep. Thirty minutes, no deck.