Explore a Partnership

Sales Implementation Firm · Belgrade · Est. 2022

Your sales deserve better.

We build complete sales organizations inside startups and growth-stage companies - strategy, team, CRM, pipeline - and stay on-site until your team runs the engine without us.

01

month analysing your organisation, before we propose anything

06

months minimum, because a mindset takes longer than a process

20%

of our fees reinvested back into your business

On-site

in your office, in any market you operate in

01 - Position

Most firms hand you a strategy. We stay and build it.

There are two ways to buy sales help. One ends with a document. The other ends with a working sales organization your team already knows how to run.

The advice model

You get a recommendation

  • A two-week audit, a deck, recommendations
  • Weekly call from a different city
  • Implementation is your problem
  • Paid for the analysis
  • Ends at the handover document

Six months later the deck is in a folder and the pipeline looks the same.

The implementation model

You get a working sales organization

  • A month of analysis before anything is proposed
  • Strategy, team, CRM and pipeline built in sequence
  • On-site in your office, in the room with your reps
  • We do the building, then teach your team to run it
  • Paid for the system that ships
  • Ends when your team runs it without us

Six months later your reps are working a process they helped build.

02 - Method

Eight disciplines, installed in the order revenue needs them.

Which of them you need is decided by the analysis, not by a price list. The sequence is not optional: foundation first, then pipeline, then revenue. Select any discipline to see what gets built and what you hold at the end.

Foundation phase

01 / 08

Sales Strategy & Planning

A repeatable go-to-market plan: who you sell to, what you charge, and the numbers that define a qualified deal.

What you hold at the end

  • ICP and territory definition
  • Pricing and deal criteria
  • Quarterly revenue plan
Open this service Months 1–2

Foundation

Steps 01-03 · the system every deal runs on

Pipeline

Steps 04-06 · filling it, and moving what is in it

Revenue

Steps 07-08 · winning deals, then keeping them

03 - Presence

Not just faces over Zoom. We show up.

Most firms send a deck and schedule a weekly call. We get on a plane, work inside your office and stay until the job is done right.

01

We fly to you

Wherever your business operates, we travel there. No location is off limits when results are on the line.

02

Embedded on-site

We work inside your office, alongside your team - not from behind a screen.

03

In-person workshops

Strategy sessions, team training and pipeline reviews, face to face.

04

Any country, any market

From the US to Europe, the Middle East and beyond, we adapt to every market we work in.

A week on-site

Client HQ

Mon

Pipeline review

Every open deal, stage by stage, with the reps who own them.

Tue

Strategy workshop

ICP, pricing and the definition of a qualified deal.

Wed

CRM build & training

Configured live, then taught to the team in the room.

Thu

Live calls & demos

We sit in, then coach immediately after.

Fri

Handover & next 30 days

What changed, what you own, what we do next.

04 - Accountability

Four numbers, agreed before we start.

No engagement begins without a baseline. We write down where these stand on day one and report against them every month you work with us - and 20% of what you pay goes back into your business.

01

Pipeline coverage

Qualified pipeline against the target for the quarter - so you know whether the number is reachable before the quarter is over.

02

Win rate by stage

Where deals actually die. Not one conversion figure, but the stage that leaks - because that is the one worth fixing.

03

Ramp time

Days from a new rep's first day to their first closed deal. The clearest test of whether the playbook is real.

04

Forecast accuracy

What the CRM said would close against what closed. Once this holds, you can plan hiring and cash against it.

20% of every project fee, reinvested back into your business

Tools, ads, resources - whatever moves the needle. If you don't win, neither do we.

If a number has not moved by the review, we say so first. You should not have to audit your own consultants.

05 - Engagement

Three stages, in this order.

Every engagement is a fixed project fee against a custom scope, agreed in writing before we start. No hourly billing, no open-ended retainer, and no proposal written before the analysis is done.

Analysis

1 month · on-site

We interview your stakeholders, work the pipeline with your team and score ten areas of the organisation - then tell you what is broken and in what order to fix it.

  • Stakeholder interviews and a custom analysis approach
  • Pipeline and CRM audit
  • Baseline on the four numbers
  • Scored evaluation, presented within two weeks
  • The scope of the full project, priced

Yours to keep, whether or not you continue with us.

Full implementation Most engagements

Six months minimum · custom scope

If you continue past the first month, the analysis continues with you - into a build sequenced by what the evaluation actually found.

  • Analysis continued alongside the build
  • Strategy, team structure, comp
  • CRM and technology configured and adopted
  • Pipeline, demo and closing playbooks
  • Results tracked and tweaked before handover

Six months minimum: we are not changing a procedure, we are installing a mindset.

Continuous improvement

After handover · hands-on packages

We consider your company an investment and we protect our investments - so the relationship does not end the day the engine starts running.

  • Email consulting
  • In person meetings each month
  • Go-To-Market strategies
  • Training
  • Technology advancements and changes

Shaped around how much support your team still wants.

06 - Fit

We turn work down.

Implementation only works when there is something to implement against. Here is where we help, and where we would be taking your money.

Where we do our best work

  • You have paying customers and know why they bought
  • Sales works, but only when the founder is in the room
  • You are hiring reps and they are not ramping
  • The CRM exists and nobody trusts what is in it
  • A founder or CEO is in the room for the decisions

Where we would say no

  • Pre-product, or still searching for who the customer is
  • You want leads bought, not a sales function built
  • Nobody internally can own the system after handover
  • The brief is a document for the board, not a change to make
  • Sales is expected to fix a product problem

If the second column describes you, we will say so on the first call - and point you somewhere better. It costs us a project and saves you a quarter.

Why we exist

“Brilliant products, no system behind the sales. That's the pattern I kept seeing - so in 2022 I started building the system myself.”
Read the full story
Founded
2022
Base
Belgrade, Serbia
Markets worked
US, Europe, Middle East
Engagement model
Fixed fee, custom scope, on-site
Minimum engagement
Six months
Reinvested per project
20%

Ready to build the engine?

Tell us where your sales stands today. We reply within one business day.

The first call is with Ivan Babovic, who founded the firm - not a sales development rep. Thirty minutes, no deck.