We design and build complete sales organizations inside your company - strategy, team, CRM, pipeline - and stay until your team runs the engine without us.
month analysing your organisation before we propose anything
06
months minimum, so the change has time to hold
20%
of every project fee goes back into your business
On-site
in your office, in any market you operate in
Most firms sell advice. We install the engine.
There are two ways to buy sales help. One ends with a document. The other ends with a working organization your team already knows how to run.
The advice model
You get recommendations
A two-week audit, a deck, a list of things to do
A weekly call from a different city
Implementation is your problem
Ends at the handover document
Six months later the deck is in a folder and the pipeline looks the same.
The implementation model
You get a working sales organization
A month inside your business before anything is proposed
Strategy, team, CRM and pipeline built in sequence
On-site, in the room with your reps
We build it, then teach your team to run it
Ends when your team runs it without us
Six months later your reps work a process they helped build.
02 · Method
Eight disciplines, installed in the order revenue needs them.
Which of them you need is decided by the analysis, not by a price list. The sequence is not optional: foundation first, then pipeline, then revenue. Select any discipline to see what gets built and what you hold at the end.
Foundation phase
01 / 08
Sales Strategy & Planning
A repeatable go-to-market plan: who you sell to, what you charge, and the numbers that define a qualified deal.
Steps 04-06 · filling it, and moving what is in it
07
Revenue
Steps 07-08 · winning deals, then keeping them
Not faces over Zoom. We show up.
We get on a plane, work inside your office, and stay until the job is done right.
01
We fly to you
Wherever your business operates, we travel there. No location is off limits when results are on the line.
02
Embedded with your team
We work inside your office, alongside your people - not from behind a screen.
03
Workshops in person
Strategy sessions, team training and pipeline reviews, face to face.
04
Any country, any market
US, Europe, the Middle East and beyond - we adapt to every market we work in.
A week on-site
Client HQ
Mon
Pipeline review
Every open deal, stage by stage, with the reps who own them.
Tue
Strategy workshop
ICP, pricing and the definition of a qualified deal.
Wed
CRM build & training
Configured live, then taught to the team in the room.
Thu
Live calls & demos
We sit in, then coach immediately after.
Fri
Handover & next 30 days
What changed, what you own, what we do next.
We invest in every client. No exceptions.
20% of our project fees, reinvested back into your business. Tools, ads, resources: whatever moves the needle for you. Because if you don't win, neither do we.
20%
20% of our project fees, reinvested back into your business.
80%
20%
Our feeBack into your business
Tools, ads, resources: whatever moves the needle for you. Because if you don't win, neither do we.
01
Pipeline coverage
Qualified pipeline against the target for the quarter - so you know whether the number is reachable before the quarter is over.
02
Win rate by stage
Where deals actually die. Not one conversion figure, but the stage that leaks - because that is the one worth fixing.
03
Ramp time
Days from a new rep's first day to their first closed deal. The clearest test of whether the playbook is real.
04
Forecast accuracy
What the CRM said would close against what closed. Once this holds, you can plan hiring and cash against it.
If a number has not moved by the review, we say so first. You should not have to audit your own consultants.
One project. Three stages.
A fixed fee against a custom scope, agreed in writing before we start. No hourly billing, no open-ended retainers.
01
Analysis
1 month · on-site
We interview your stakeholders, work the pipeline with your team and score ten areas of the organisation - then tell you what is broken and in what order to fix it.
Stakeholder interviews and a custom analysis approach
Pipeline and CRM audit
Baseline on the four numbers
Scored evaluation, presented within two weeks
The scope of the full project, priced
Yours to keep, whether or not you continue with us.
02
Full implementationMost engagements
Six months minimum · custom scope
The build, sequenced by what the evaluation found - installed on-site, tracked against the baseline, handed over only once the numbers hold.
Strategy, team structure, compensation
CRM and technology configured and adopted
Pipeline, demo and closing playbooks
Results tracked and tweaked before handover
Six months minimum: we are installing a mindset, not changing a procedure.
03
Continuous improvement
After handover · hands-on packages
We consider your company an investment and we protect our investments - so the relationship does not end the day the engine starts running.
Email consulting
In-person meetings each month
Go-to-market strategy
Training and technology changes
Shaped around how much support your team still wants.
We turn work down.
Implementation only works when there is something to implement against. Here is where we help - and where we would be taking your money.
Where we do our best work
You have paying customers and know why they bought
Sales works, but only when the founder is in the room
You are hiring reps and they are not ramping
The CRM exists and nobody trusts what is in it
A founder or CEO is in the room for the decisions
Where we would say no
Pre-product, or still searching for who the customer is
You want leads bought, not a sales function built
Nobody internally can own the system after handover
The brief is a document for the board, not a change to make
Sales is expected to fix a product problem
If the second column describes you, we will say so on the first call - and point you somewhere better. Who we work with
“Brilliant products, no system behind the sales. That's the pattern I kept seeing - so in 2022 I started building the system myself.”
Tell us where your sales stands today. Send two or three sentences; Ivan replies within one business day. The first call is 30 minutes, no deck - and if there is a fit, we put the analysis scope and price in writing before any build begins.